The most significant factor influencing a buyer's level of involvement is
A)cognitive dissonance.
B)social media.
C)product attributes.
D)price.
E)risk.

Question

Quizplus · Accepted Answer

Risk is the most significant factor influencing a buyer's level of involvement, as it relates to the potential consequences of making a wrong decision. Buyers are likely to be more involved in purchases that involve higher levels of risk, such as investments or expensive items, as they want to ensure they make the right choice to avoid negative consequences. Factors such as cognitive dissonance, social media, product attributes, and price can also impact a buyer's level of involvement, but they are not as significant as risk.

The Most Significant Factor Influencing a Buyer's Level of Involvement