Problem recognition occurs when a consumer
A)searches for information to resolve a problem.
B)becomes aware that there is a difference between a desired state and an actual condition.
C)recognizes a need and evaluates information to resolve a problem.
D)evaluates her or his purchase.
E)is exposed to a television advertisement desired state and an actual condition.

Question

Quizplus · Accepted Answer

Problem recognition occurs when a consumer becomes aware of a difference between their desired state (what they want) and their actual condition (what they have). This recognition then leads to a consumer feeling the need to resolve the problem, which could involve searching for information or evaluating potential solutions.

Problem Recognition Occurs When a Consumer