Why would a company use the undifferentiated strategy?
A)The needs of individual consumers are dissimilar, and distinctive marketing mixes are required to satisfy them.
B)The undifferentiated strategy is the one strategy that provides maximum satisfaction to the whole market.
C)The needs of individual consumers in the target market for a specific product are similar, so the organization can satisfy most customers with a single marketing mix.
D)The undifferentiated strategy is expensive to implement but tends to produce the most sales.
E)The market is made up of individuals or organizations with diverse need for products in a specific product class.

Question

Quizplus · Accepted Answer

The undifferentiated strategy is best suited to a situation where the needs of individual consumers in the target market for a specific product are similar. In this case, the organization can satisfy most customers with a single marketing mix, which is cost-effective and efficient. This strategy works well for products that have universal appeal or that are marketed primarily on price.

Why Would a Company Use the Undifferentiated Strategy