Mitchell Finnigan runs the marketing department of a large electronics firm. This firm operates in an extremely competitive business environment. Mitchell wants to ensure that he is involved in all the daily decisions and that there is a clear chain of communication between himself and his marketing employees. He believes that his extensive marketing experience makes him the best person for making all the major marketing decisions. Mitchell believes all employees should act together as a cohesive unit and know their roles. Under Mitchell Finnigan, the marketing department most likely has a _______________ structure.
A) decentralized
B) informal
C) demoralizing
D) opportunistic
E) centralized
Correct Answer:
Verified
Q2: The strategic planning process begins with
A)development of
Q126: Analyzing demographic information, customer needs, preferences, and
Q128: Tesla executives have set an objective for
Q129: Naomi Holden is breaking down and classifying
Q134: You work in the marketing department of
Q135: The ability of later market entrants to
Q136: _ allows marketing managers to understand the
Q137: Acme Corporation saw an opportunity in the
Q137: Google introduced Google Home, a smart speaker/home
Q140: Competitive growth strategies are based on
A) a
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents