Suave's new shampoo, HI7, is faltering badly in the market. Suave's marketing personnel are unsure who is responsible for various marketing tasks, when these tasks are to be completed, or what resources have been allocated. Suave Marketing Director Maria Castanza said that the problem is that HI7 has the most poorly written ____ she has ever seen.
A)marketing plan
B)competitive plan
C)implementation plan
D)media schedule
E)product specification sheet

Question

Quizplus · Accepted Answer

The sentence indicates that the problem is related to a poorly written marketing plan, which is causing confusion and lack of coordination among the marketing personnel.

Suave's New Shampoo, HI7, Is Faltering Badly in the Market