After determining that consumers had concerns about fat and carbohydrates, Piada's Pizza began offering a low-fat, low-carb pizza product. The creation of this new product was the result of
A)a competitive advantage.
B)a well-defined mission statement.
C)good strategic planning.
D)a market opportunity.
E)opportunistic behavior.

Question

Quizplus · Accepted Answer

The creation of a low-fat, low-carb pizza product was in response to a market opportunity, as consumers had expressed concerns about fat and carbohydrates. Piada's Pizza saw a gap in the market and developed a product to meet consumer demand.

After Determining That Consumers Had Concerns About Fat and Carbohydrates