Managers at the Hightop Corporation are engaged in a complex process of revising their organization's mission and goals and developing corporate strategy, marketing objectives, marketing strategy, and, eventually, a marketing plan. This process is called
A)marketing planning.
B)strategic planning.
C)marketing strategy.
D)corporate strategy.
E)strategic business planning.

Question

Quizplus · Accepted Answer

The process described involves multiple levels of planning, including the revision of the organization's mission and goals, development of corporate strategy, and eventually, development of a marketing plan. This aligns with the definition of strategic planning which involves a comprehensive process of assessing an organization's current situation and developing strategies to achieve its long-term goals.

Managers at the Hightop Corporation Are Engaged in a Complex