An integrated marketing communications strategy focuses on customer needs to create unified promotional messages.

Question

Quizplus · Accepted Answer

An integrated marketing communications strategy aims to provide consistent and well-coordinated promotional messages to customers, which is based on their needs and preferences. The ultimate goal is to create a seamless and effective communication with the target audience, using various marketing channels and tactics. Therefore, the statement is true.

An Integrated Marketing Communications Strategy Focuses on Customer Needs to Create