Television is an attractive advertising medium because it ______.
A) is relatively inexpensive
B) offers a rapidly growing network audience
C) offers mass coverage and flexibility
D) provides instant feedback that can be used to measure effectiveness

Question

Quizplus · Accepted Answer

Television offers mass coverage and flexibility, which means that it can reach a large and diverse audience while allowing advertisers to tailor their message to specific target markets. Additionally, television ads are often seen as more credible and trustworthy than other forms of advertising, and can be highly effective in building brand awareness and driving sales. While television advertising can be expensive, it's often considered to be a worthwhile investment for companies looking to reach a wide audience in a short amount of time. However, it's important to note that television advertising may not be the best choice for every business, and that advertisers should carefully consider their target audience and marketing goals before investing in this medium.

Television Is an Attractive Advertising Medium Because It ______