MATCHING
Complete the following using the terms listed.
-Using _____,marketers coordinate all promotional activities to execute a unified,customer-focused promotional strategy.
A)breakeven analysis
B)promotional mix
C)volume objective
D)institutional advertising
E)EDLP
F)creative selling
G)point-of-purchase advertising
H)skimming pricing
I)pushing strategy
J)pulling strategy
K)integrated marketing communications
L)publicity
M)telemarking

Question

Quizplus · Accepted Answer

The term that matches the statement is "integrated marketing communications." It refers to the coordination of all promotional activities to execute a unified, customer-focused promotional strategy.

MATCHING Complete the Following Using the Terms Listed