Roberta stops at the grocery store to purchase detergent.Tide is her favorite brand,but if another detergent is less expensive,she buys it the cheaper option.
A)brand recognition
B)brand preference
C)brand awareness
D)brand insistence

Question

Quizplus · Accepted Answer

Roberta has a preference for Tide, but is willing to choose a cheaper option if available. This shows she has a brand preference.

Roberta Stops at the Grocery Store to Purchase Detergent