All are advantages of the relationship era practices EXCEPT:
A)less expensive to service existing customers than find new ones
B)increased production through faster means
C)receive new customer through customer referrals rather than costly marketing
D)improved understanding of what customers need and want

Question

Quizplus · Accepted Answer

The relationship era does not necessarily focus on increasing production through faster means, but rather on building long-lasting customer relationships and loyalty.

All Are Advantages of the Relationship Era Practices EXCEPT