When a researcher makes inferences about the meaning of the data from a research study and draws conclusions about what these data mean in terms of their marketing implications,this is an example of:
A)data indexing
B)data analysis
C)quadrant analysis
D)data interpretation

Question

Quizplus · Accepted Answer

The process described in the question is data interpretation, which involves analyzing the results of a study and drawing conclusions that have marketing implications. Data indexing involves organizing data for easier analysis, quadrant analysis involves dividing data into four parts for analysis, and data analysis is a broader term that includes interpretation but also encompasses other activities such as cleaning and organizing data.

When a Researcher Makes Inferences About the Meaning of the Data