It is hypothesized that an individual's style of processing information (i.e. ,verbal or visual)will influence the impact an advertising execution will have on attitudes toward the brand advertised.Style of processing,then,is considered which type of variable?
A)dependent variable
B)external variable
C)internal variable
D)moderating variable

Question

Quizplus · Accepted Answer

Style of processing is considered a moderating variable because it affects the relationship between the advertising execution and attitudes toward the brand advertised. The impact of the advertising execution on attitudes is dependent on an individual's style of processing information.

It Is Hypothesized That an Individual's Style of Processing Information