A researcher interested in a data matrix that displays the frequency of some combination of possible responses to multiple variables should construct a:
A)perceptual map
B)contingency table
C)regression equation
D)marginal table

Question

Quizplus · Accepted Answer

A contingency table displays the frequency of some combination of possible responses to multiple variables, making it the best choice for the researcher. Perceptual maps are used in marketing research, regression equations are used to model the relationship between variables, and marginal tables display the frequency distribution of a single variable, making them less relevant in this scenario.

A Researcher Interested in a Data Matrix That Displays the Frequency