Jay is employed by Kraft Foods and conducts interviews and collects survey data for consumer research projects undertaken by Kraft Foods.Jay is a(n):
A)in-house interviewer
B)primary interviewer
C)field service provider
D)ethnographer

Question

Quizplus · Accepted Answer

An in-house interviewer is an employee of the organization conducting the market research, and in this case, Jay is an employee of Kraft Foods. Therefore, Jay is an in-house interviewer. The other options are not applicable as they do not accurately describe Jay's role.

Jay Is Employed by Kraft Foods and Conducts Interviews and Collects