When a company decides to send an Internet survey to all of its 127-member sales force to determine their morale,this is an example of a:
A)cluster sample
B)multistage area sample
C)census
D)sample

Question

Quizplus · Accepted Answer

Sending a survey to all 127 members of the sales force is an example of a census, which is a method of collecting data from every member of the population being studied. A cluster sample involves dividing the population into groups and randomly selecting some of those groups to be included in the study. A multistage area sample involves selecting random locations, then selecting individuals or households within those locations to be part of the study. A sample involves selecting a smaller group of individuals from the population to be part of the study. However, in this scenario, a census is the best choice for gathering data on the morale of the entire sales force.

When a Company Decides to Send an Internet Survey to All