The idea that the first concept measured on a questionnaire frequently becomes a comparison point from which subsequent questions are evaluated by the respondents,is known as a(n):
A)loaded effect
B)filter effect
C)pretest effect
D)anchoring effect

Question

Quizplus · Accepted Answer

The anchoring effect refers to the idea that the first concept measured on a questionnaire frequently becomes a comparison point from which subsequent questions are evaluated by the respondents. This can lead to biased responses and incorrect conclusions if the initial concept is not an accurate representation of the respondent's true views. Options A, B, and C do not accurately describe this phenomenon.

The Idea That the First Concept Measured on a Questionnaire