When a respondent in a personal interview is asked questions about shopping at a specific department store in the shopping mall,and then is asked general questions about shopping at that mall,what type of mistake has been made in questionnaire design?
A)filter effect
B)order bias
C)double-barreled effect
D)loaded effect

Question

Quizplus · Accepted Answer

Order bias occurs when the sequence of questions influences the respondent's answers. Asking specific questions before general ones can lead to biased responses because the specific questions may prime the respondent's thoughts and affect their answers to the general questions.

When a Respondent in a Personal Interview Is Asked Questions