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What Type of Scale Is the Following When Female Shoppers

Question 46

Multiple Choice

What type of scale is the following when female shoppers are asked to rate Macy's department store in terms of its women's apparel items?
What type of scale is the following when female shoppers are asked to rate Macy's department store in terms of its women's apparel items?   A) semantic differential B) Stapel C) paired comparison D) constant-sum


A) semantic differential
B) Stapel
C) paired comparison
D) constant-sum

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