Which of the following means that the value assigned for a response is treated oppositely from the other items in a scale?
A)reverse coding
B)indexing
C)alpha coding
D)convergence

Question

Quizplus · Accepted Answer

Reverse coding involves assigning values to a response in a way that is opposite from the other items in a scale. This is done to ensure that responses are well-distributed across the scale and that respondents are paying attention to the questions being asked.

Which of the Following Means That the Value Assigned for a Response