Which of the following is an advantage of the control method of test-marketing?
A)increased secrecy from competitors
B)no distraction of company salespeople from regular product lines
C)reduced costs
D)all of the above

Question

Quizplus · Accepted Answer

All three options are advantages of the control method of test-marketing. Increased secrecy from competitors is achieved by limiting the area where the product is introduced, keeping it away from competitors' eyes until the launch. The absence of distraction of company salespeople from regular product lines ensures that the existing product line receives the necessary attention while the new product is being tested. Finally, reduced costs are achieved through the limited introduction of the new product, with less advertising, promotion, and production expenses.

Which of the Following Is an Advantage of the Control