When a researcher analyzes the content of advertisements appearing in cartoons on a Saturday morning in terms of the types of characters that appear in the ads,this is an example of what type of observation?
A)contrived analysis
B)content analysis
C)indirect analysis
D)entrapment

Question

Quizplus · Accepted Answer

The researcher is conducting a content analysis, which involves systematically analyzing and categorizing the content of media messages. In this case, they are analyzing the types of characters that appear in advertisements during Saturday morning cartoons.

When a Researcher Analyzes the Content of Advertisements Appearing in Cartoons