Which of the following obtains data by observing and analyzing the contents of advertisements,newspaper articles,television programs,Web sties,and the like?
A)contrived analysis
B)content analysis
C)indirect analysis
D)response latency analysis

Question

Quizplus · Accepted Answer

Content analysis involves obtaining data by observing and analyzing the contents of various media sources such as advertisements, newspaper articles, television programs, web sites, etc. Contrived analysis involves creating a situation expressly for the purpose of observing and analyzing behavior, indirect analysis involves obtaining data by questioning subjects. Response latency analysis involves measuring the amount of time it takes for a participant to respond to a stimulus.

Which of the Following Obtains Data by Observing and Analyzing