Interviews with respondents that take place in shopping malls are called:
A)pretesting
B)mall intercept interviews
C)the drop-off method of surveys
D)mixed-mode surveys

Question

Quizplus · Accepted Answer

Mall intercept interviews are conducted in shopping malls where the interviewer intercepts potential respondents and conducts the interview on the spot. Pretesting refers to the process of testing a survey instrument with a small sample before administering it to a larger audience. The drop-off method involves handing out surveys for respondents to complete and return later. Mixed-mode surveys involve using multiple methods of data collection, such as combining online surveys with phone or mail surveys.

Interviews with Respondents That Take Place in Shopping Malls Are