The practice of using databases to promote one-to-one relationships with customers and create precisely targeted promotions is called:
A)zoned marketing
B)target marketing
C)database marketing
D)electronic marketing

Question

Quizplus · Accepted Answer

The practice of using databases to promote one-to-one relationships with customers and create precisely targeted promotions is known as database marketing. This involves the process of collecting and analyzing customer data to create personalized marketing campaigns and improve customer engagement. Zoned marketing and electronic marketing are not commonly used terms in the context of personalized marketing. While target marketing is a broad term that involves identifying a specific target audience, database marketing focuses on creating personalized campaigns for individual customers based on their behavior, preferences, and interests.

The Practice of Using Databases to Promote One-To-One Relationships with Customers