Purchasing data from a company such as NPD Group,Inc.on consumption of frozen pizza in the U.S.is an example of which objective for secondary data analysis?
A)model building
B)database marketing
C)data mining
D)fact-finding

Question

Quizplus · Accepted Answer

Fact-finding involves acquiring information to better understand a problem or situation. In this case, purchasing data on consumption of frozen pizza in the U.S. would provide factual information for understanding the current market and potential opportunities. Model building involves creating models to assist in decision making, database marketing involves using data to target specific audiences for marketing purposes, and data mining involves analyzing data for patterns and insights.

Purchasing Data from a Company Such as NPD Group,Inc