The most common way to generate primary data in marketing research is by means of:
A)experimentation
B)surveys
C)observation
D)focus groups

Question

Quizplus · Accepted Answer

Surveys are the most common way to generate primary data in marketing research. They allow researchers to collect data from a large number of people in a relatively short amount of time and can be conducted in various ways, such as through online surveys, phone interviews, or face-to-face interactions. While experimentation, observation, and focus groups are also important methods for gathering primary data, they are often more time-consuming and may not be feasible for certain research questions or budgets.

The Most Common Way to Generate Primary Data in Marketing