Janna discovers a market segment that is underserved by competitors' products.For Janna's company,this segment represents a:
A)market threat
B)market opportunity
C)backward linkage
D)test market

Question

Quizplus · Accepted Answer

An underserved market segment represents a market opportunity for Janna's company as it has the potential to capture customers who are currently not satisfied with the offerings of competitors.

Janna Discovers a Market Segment That Is Underserved by Competitors