For which of the following media is the processing of information in advertisements likely to be externally paced?
A)Television and radio
B)Magazines,billboards,and radio
C)Magazines and newspapers
D)Transit advertising,billboards,and all forms of outdoor advertising
E)Magazines,newspapers,and direct mail

Question

Quizplus · Accepted Answer

The processing of information in advertisements on television and radio is likely to be externally paced because the timing of the advertisement is controlled by the broadcaster and the viewer/listener has no control over it. The duration, frequency, and timing of the advertisement are pre-determined by the broadcaster, and the viewer/listener has to adjust to it. On the other hand, in print media (B, C, D, E), the processing of information is internally paced because the viewer/reader has control over the pace of reading and can re-read or skip the information as per their preference.

For Which of the Following Media Is the Processing of Information