Most advertisers refuse to use two-sided messages because they:
A)are concerned about the impact of a two-sided message on source credibility.
B)are concerned over presenting only the negative attributes of their brands.
C)are concerned over the negative effects of acknowledging a weakness in their brand.
D)have been proven ineffective by a number of different advertising research studies.
E)cause consumers to expect more than any product can offer.

Question

Quizplus · Accepted Answer

Advertisers are concerned about the negative effects of acknowledging a weakness in their brand, as it may harm brand image and consumer perceptions. This is why they avoid two-sided messages that highlight both positive and negative attributes of their brands.

Most Advertisers Refuse to Use Two-Sided Messages Because They