In the family decision-making process,the person in the family who is responsible for problem recognition is the:
A)purchasing agent.
B)consumer.
C)initiator.
D)information provider.
E)influencer.

Question

Quizplus · Accepted Answer

The initiator is the person in the family who recognizes a need or a problem that requires a purchase. They may then communicate this to the rest of the family, who will then become involved in the decision-making process. The purchasing agent is the person who actually makes the purchase, the consumer is the person who uses the product, the information provider provides information about the product, and the influencer influences the decision-making process but may not necessarily be responsible for problem recognition. Therefore, the best choice in this case is (C) initiator.

In the Family Decision-Making Process,the Person in the Family Who