Most of the purchase decisions made by consumers for low-priced frequently purchased products are characterized by:
A)routine response behavior.
B)limited problem solving.
C)extended problem solving.
D)high involvement.
E)cognitive learning.

Question

Quizplus · Accepted Answer

Low-priced frequently purchased products such as snacks, drinks, and toiletries typically fall under routine response behavior, where consumers make quick and habitual decisions without much thought or consideration of alternatives.

Most of the Purchase Decisions Made by Consumers for Low-Priced