_____ is a preference for a particular brand that results in its repeated purchase.
A)A purchase intention
B)Brand affectation
C)Cognitive dissonance
D)Brand loyalty
E)A heuristic

Question

Quizplus · Accepted Answer

Brand loyalty refers to a preference for a particular brand that results in its repeated purchase. This is based on the consumer's satisfaction with the product or service and their belief that it consistently meets their expectations.

_____ Is a Preference for a Particular Brand That Results