Martha took part in a marketing research experiment in which she was given two pictures of two distinctly different kitchens and asked to write a description of the person who owned each one.What kind of motivation research was Martha participating in?
A)Projective techniques
B)An association test
C)A focus interview
D)A mall intercept
E)Subliminal test

Question

Quizplus · Accepted Answer

Martha was given two pictures and asked to write a description of the person who owned each one. This is an example of a projective technique, which is a type of motivation research that uses indirect means to uncover consumers' motivations, beliefs, and attitudes. The idea behind projective techniques is that consumers may not always be able to express their thoughts and feelings directly, so researchers use stimuli (in this case, pictures of kitchens) to elicit a response that can reveal underlying motivations or attitudes.

Martha Took Part in a Marketing Research Experiment in Which