According to the _____ hierarchy,advertisers of products like light bulbs,ketchup,computer paper,nail clippers,and other items bought without a lot of thought need to use a heavy repetition strategy.
A)individual response
B)standard learning
C)dissonance-attribution
D)low-involvement
E)high involvement

Question

Quizplus · Accepted Answer

The best choice is D, low-involvement hierarchy, which emphasizes that products bought without a lot of thought require a heavy repetition strategy to increase brand awareness and recall. This hierarchy assumes that consumers do not engage in extensive information processing and decision-making when purchasing low-involvement products, so businesses need to rely on repetition in advertising to reach consumers effectively.

According to the _____ Hierarchy,advertisers of Products Like Light Bulbs,ketchup,computer