Arden's task is to determine what was accomplished by his company's advertising and promotional program for a vinyl siding cleanser.You can tell him that:
A)his task is impossible.
B)all he needs is the sales results to determine what the program accomplished.
C)his task could be made easier by setting specific communication objectives.
D)he just requires the post-promotional consumer awareness levels to determine what the program accomplished.
E)this is the easiest task his company has ever asked him to perform.

Question

Quizplus · Accepted Answer

Setting specific communication objectives would provide Arden with a clear understanding of what the advertising and promotional program aimed to achieve. Having specific objectives would allow him to measure the success of the program and determine what was accomplished. Without specific objectives, it would be difficult for Arden to determine the program's effectiveness.

Arden's Task Is to Determine What Was Accomplished by His