According to Young's model of the creative process,the _____ step deals with gathering raw material and information through background research and immersing yourself in the problem.
A) problem detection
B) illumination
C) immersion
D) reality
E) incubation
Correct Answer:
Verified
Q35: Advertising creative personnel tend to:
A)be more concrete
Q36: _ refers to situations where the advertised
Q37: According to Robert Smith,_ ads contain attractive
Q38: The _ step of the creative process
Q39: The proponents of creative advertising argue that:
A)the
Q41: Which of the following statements is true
Q42: Douglas was asked to fill out a
Q43: Why are models of the creative process
Q44: Account planning plays an important role during
Q45: _ is a process that involves conducting
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