A print ad for the Apple Cider Vinegar Diet used the headline,"Maybe Eve was on to something." This is an example of a(n):
A)direct headline.
B)indirect headline.
C)subhead.
D)jingle.
E)needledrop.

Question

Quizplus · Accepted Answer

The headline is not directly stating the benefits or features of the product but instead using a clever reference to the biblical story of Eve and the apple to indirectly suggest its effectiveness. This makes it an indirect headline.

A Print Ad for the Apple Cider Vinegar Diet Used