Which of the following statements is true about the use of teaser advertising?
A)They cannot be used to draw attention to and generate publicity for an upcoming advertising campaign.
B)They do not work well because consumers really do not pay much attention to advertising.
C)They can be effective but marketers must be careful not to use them too long.
D)They usually offend consumers.
E)They have the objective of building brand awareness by keeping the brand name in front of the customers.

Question

Quizplus · Accepted Answer

Teaser advertising can be effective in generating excitement and anticipation for an upcoming campaign or product launch. However, if it is used for too long or is misleading, it can damage the brand's credibility and turn off consumers. Therefore, marketers must be careful in their use of teaser advertising.

Which of the Following Statements Is True About the Use