When Ford Motor Company was preparing to introduce a new model,ads were run for several weeks that talked about the new car but never showed it.This is an example of _____ advertising.
A)reminder
B)transformational
C)teaser
D)emotional
E)cognitive

Question

Quizplus · Accepted Answer

The given scenario is an example of teaser advertising, which is used to create curiosity and anticipation about a product or service without revealing it. The objective of teaser advertising is to capture the attention of the target audience and build excitement leading up to the launch of the product or service. In this case, the ads were promoting the new car without unveiling it to generate buzz and interest before its actual release.

When Ford Motor Company Was Preparing to Introduce a New