Cost per thousand (CPM)is potentially an underestimate of cost efficiency because of:
A)waste frequency.
B)the daily inch rate.
C)nonconsideration of the total readers per copy.
D)the absence of relative cost.
E)not considering percentages.

Question

Quizplus · Accepted Answer

CPM only considers the cost of reaching a thousand people, ignoring the total number of readers per copy. This means that if a magazine has a high number of readers per copy, the cost per reader could be lower, but CPM would still be the same. Therefore, CPM may not accurately reflect the cost efficiency in this case.

Cost Per Thousand (CPM)is Potentially an Underestimate of Cost Efficiency