Why do advertisers use the image transfer process in radio advertising?
A)To take advantage of vivid musical messages to create images in the mind of radio listeners.
B)To reinforce its video messages.
C)To transfer the image created by a radio commercial to the point-of-purchase.
D)To transfer the image of celebrities to the advertised brand.
E)To create brand loyalty through the use of multisensory messages.

Question

Quizplus · Accepted Answer

Advertisers use the image transfer process in radio advertising to reinforce the video messages that consumers have seen on television, helping to create a consistent brand image across different media.

Why Do Advertisers Use the Image Transfer Process in Radio