_____ is a system that was created in 1984 to make newspaper advertising rates comparable to other media that sell space and time in standardized units.
A)The column inch
B)The flat rate system
C)Standard advertising units
D)The portfolio inch
E)Agate lines

Question

Quizplus · Accepted Answer

Standard advertising units (SAUs) were created in 1984 to establish a standard measure for newspaper advertisements. This enables advertisers to compare prices among different newspapers, and to compare prices with other media such as television and radio, which also measure advertising space in standardized units. The SAU system takes into account the size and position of the ad and allows for easy price comparison.

_____ Is a System That Was Created in 1984 to Make