When magazines set advertising rates based on a set average circulation figure delivered by the publication but do not guarantee a rebate if they fail to meet it they are using:
A)guaranteed circulation.
B)circulation verification.
C)pass-along circulation rates.
D)a circulation rate base system.
E)a rebate system.

Question

Quizplus · Accepted Answer

This is called a circulation rate base system, where the advertising rates are set based on a specified circulation rate. However, the magazine does not guarantee a rebate if they fail to meet the specified circulation rate.

When Magazines Set Advertising Rates Based on a Set Average