Marketers can achieve geographic selectivity in magazine advertising by using:
A)magazines edited for and targeted toward particular regions,cities,or areas.
B)national editions of major magazines that cover the entire country.
C)general-interest business publications.
D)magazines targeted to adults.
E)magazines targeted specifically to men and women.

Question

Quizplus · Accepted Answer

Magazines edited for and targeted toward particular regions, cities, or areas are the best choice for achieving geographic selectivity in magazine advertising. These magazines cater to a specific audience located in a particular geographic region, which makes them ideal for targeting a specific market segment.

Marketers Can Achieve Geographic Selectivity in Magazine Advertising by Using