One of the primary advantages of using magazines as an advertising medium is their:
A)selectivity.
B)low clutter level.
C)limited reach and frequency.
D)low absolute costs.
E)long lead time.

Question

Quizplus · Accepted Answer

Magazines offer selectivity because they cater to specific interests and demographics, allowing advertisers to target their message to a more defined audience. This can result in a higher return on investment for the advertiser.

One of the Primary Advantages of Using Magazines as an Advertising