Which of the following statements about product placement advertising is true?
A)The product placements benefit from low potential for exposure.
B)There is a strong source association between actors and the products.
C)The major disadvantage associated with the use of product placement advertising is its costs.
D)The recall of product placements is generally lower than that of television ads.
E)Alcohol and tobacco companies are legally prohibited from using product placements.

Question

Quizplus · Accepted Answer

Product placement often benefits from a strong association between the actors using the product and the product itself, enhancing brand recognition and recall.

Which of the Following Statements About Product Placement Advertising Is