Which of the following methods are used to measure the impact of Yellow Pages advertising on sales?
A)CPM and frequency
B)Reach and frequency
C)Circulation and usage
D)Visibility and usage
E)CPM and pass-along rate

Question

Quizplus · Accepted Answer

Circulation refers to the number of Yellow Pages directories distributed, while usage refers to the number of times the directories are referenced by consumers. Measuring both circulation and usage can help determine the impact of Yellow Pages advertising on sales. Choice A, B, D, and E are not relevant to measuring Yellow Pages advertising impact.

Which of the Following Methods Are Used to Measure the Impact