Which of the following is a disadvantage associated with Yellow Pages advertising?
A)Limited availability
B)Nonintrusiveness
C)A passive orientation
D)Long lead time
E)Absence of clutter

Question

Quizplus · Accepted Answer

The long lead time associated with Yellow Pages advertising is a disadvantage because businesses must plan and submit their ads months in advance, which can be a barrier to flexibility in responding to changes in the market or business environment.

Which of the Following Is a Disadvantage Associated with Yellow